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It
is often easy to sell a property when the market is in a very
buoyant mood. But sadly that climate very rarely occurs and
even if you did sell your property quickly perhaps you could
have got a higher price if you had paid attention to some
of the defects.
Taking stock of your property
Before putting the property on the market you need to take
stock of the premises and give it a critical analysis. Look
at it as if you were buying it for the first time. Also ask
other to be critical and highlight the features that may put
people off buying.
Strengths and weaknesses
In business management at tool called a SWOT analysis can
be a useful backdrop to help you anaylse the property. SWOT
stands for Strengths, Weaknesses, Opportunities and Threats.
Draw up a list under these headings. Under strengths it may
be location or particular architectural features. Weaknesses
could be that it needs decorating or there may be an obvious
structural defect. Opportunities could be that it has space
to extend or may be to buy an adjoining piece of land. Finally
under threats it may be that there is a new housing development
which may devalue your property or there are going to be road
changes which will affect access or parking.
A tin of paint can make all the difference.
Once you have identified the problems you nee to set out
to see if with a small injection of capital it may be worth
taking some action to improve the property.
A tin of emulsion paint is a very small cost but it can transform
a room especially if the existing colours are a bit way out.
Ask your Estate Agent
When you consult with you Estate Agent discuss with them
what you think are the strengths and opportunities of the
property so they can feature them in the advertising material.
Another benefit could be that it would cost very little to
submit a planning application for an improvement. There are
many people just looking for a property to extend or flex
their DIY talents. By having planning consent in place you
are removing the risk that may be putting them off.
More than one way to sell a home
Estate agents are just one way of selling your house. The
internet is a growing tool for people searching for a new
home. We suggest that you consider one of the following sites
to advertise your home. Selling via one of these services
could save you thousands in estate agency fees.
Timing
Timing can be important in selling a property. Traditionally
the spring months are the best i.e.. April to July. November
to January are very flat months as no one wants to move in
the winter just before Christmas
Market forces
Market forces will need to be reviewed. For example if it
is difficult to obtain a mortgage or there is a real threat
of high interest rates or unemployment then you need to act
quickly. Your sale price needs to be attractive otherwise
you could have the property on the market for a long time.
Also study the other houses that are up for sale to see what
the competition is.
The Banding test
When people are looking for a property they often say to
the Estate Agent that they are looking for a 4 bedroom property
between £150,000 to £200,000 and the Agent hands
them all the details under that price group. So give it that
test and see if the price still looks attractive. It may mean
you could increase the price.
Keep the pressure on your Estate Agent
Finally keep the pressure on your Estate Agent remember they
receive a handsome fee so make sure they earn it.
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