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Hooch, the brand that defined the Nineties Brit Pop generation, is officially back on the market. The re named Hooch Alcoholic Lemon Brew has kept its retro appeal but is now available in distinctive 500ml bottles and is designed to be served over ice, making it a competitor for fruit beers and ciders. The iconic brand, which features real fruit juice and is renowned for its sharp lemon taste, features the new tagline, 'Refreshment with Bite'. A sparkling, alcoholic lemon brew made with real lemons and natural juices. Hooch delivers a sharp bite of citrus which explodes on to the palate but immediately softens to a subtle lemon tone, delivering complete refreshment.
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