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Steve Massfellar, Honolua Bay is an iconic chromogenic print by renowned 20th Century surf photograper Jeff Devine. The Seventies birthed a new generation of surfers, with a new language, new attitude and – with the advent of the short board – a new way of surfing. Like the legendary LeRoy Grannis in the decade before him, Jeff Divine captured the time in a comprehensive, on the spot fashion. At a time when surf media was still a nascent, near underground affair, Divine’s vision was vibrantly tuned to the times and captured the free spirited nature embodied by a sport in its adolescence. Growing up in La Jolla, Jeff Divine began taking pictures of fellow surfers in his hometown during the 1960s and got to know the original alternative sport before the mainstream media helped to turn it into the commercial giant it has now become. His photo focus took him into a staff position in 1971 with Surfer Magazine, where he would begin the first of some 35 annual trips to the North Shore.
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